The Catalog Styler Help Guide

2.0 Help With Keywords and Descriptions

The information in the Keyword List and Company Description boxes are used to populate your site's META tags.

About META tags

META tags are special HTML tags that are part of your web pages, but not displayed on them. They allow web pages to provide extra information to search engines and other agents.

Although they are not displayed, you can see META tags readily by displaying the source code of the page you are viewing. You will see them near the top of the page's HTML code.

There are many different META tags in use today, but two in particular, description and keywords, can make it easier for people to find your site. So we include these tags on each one of your pages.

Description

Your Description META tag does just what you might think: it describes the purpose of your site. For example:

Peartree Designs your one stop for full service embellishing resources. We are committed to meeting all of your imprinting needs. We carry a full line of quality apparel, and specialty items for imprinting. We will use your existing Logo, or our in house art development service will professionally design a stunning graphic message for you.

By the way, we use your description to create a visible paragraph on your home page, but you don't have to display this description if you don't want to.

Keywords

You keywords META tag is a list of words that search engines detect and use when your customers are searching the Internet. For example, your META tag might look like this:

apparel, headwear, screen printing, embellishers, screenprinter, t-shirts,embroidery, Chicago, midwest

When a potential customer is searching for websites on a search engine like Yahoo! or Excite, they might get your site if they type in any of those keywords.

The Catalog Styler can help you build your keywords META tag. We suggest a tag when you first start your site. Later, when you choose the products to include in your catalog, we'll know more about what should be in your META tag, and we'll suggest a new one for you.